From 13/5 days, Facebook began deploying Instant Articles, which Facebook will show news, video from the newspaper directly through social networking interface, instead of the user to click on a link and article wait the content is downloaded.
When the links are shared, Facebook will display directly and immediately posts instead users have to wait for the browser to open them all.
The Journal 3/2015 statistical month, next plays readers direct access to the 60% of the referral traffic from Facebook in large newspapers (referral traffic that visits came from sources other sites - such as Facebook, blog ... - on their website through a link they have placed on that site). But according to research by Reuters , that 44% of Facebook users click on the link on the News news F eed their . Currently Facebook has partnered with broadcasters BBC News, The Guardian, National Geographic, NBC, The New York Times, Spiegel, The Atlantic, Bild and BuzzFeed .
Facebook's latest move like a step development of I n nature to meet the needs of the user information. Instant Articles are considered great opportunities but also poses significant risks for the press.
Users can view pictures, video ... is embedded in the article.
On opportunity, Facebook makes sharing news media becomes easier.For example, when the New York Times published a feature article through Instant Articles, the reader will quickly approach that article, whereas if click on the link, they would have to wait an average of 8 seconds to load browser all content.
Mobile devices has surpassed desktop tools to become the most popular Internet access. eMarketer predicts will account for 80% mobile Internet operations in 2019. Today, many publishers are struggling to provide content and monetization on the mobile. With Instant Articles, press can reach a large audience. Facebook said, the newspaper will hold 100% of the revenue from advertising that they sell directly. If Facebook sells advertising, social networks will keep 30% of revenue like the former mining case.
Regarding risk, Instant Articles may affect sales of newspaper advertising. The publication on Facebook that hits on the original website and the press is reduced may have difficulty implementing campaigns to a large audience is not related to Facebook. Besides, they also can not use tools such as Google Analytics or Omniture to track hits and habits of readers on Facebook.
Besides, the relationship of cooperation has become extensive, the press may be faced with new risks. Facebook frequently change their algorithms to make a profit as high as possible. Previously, the capital fanpage operate freely and for free, but more and more Facebook the new policy to restrict access to content downloads (REACH) to compel the fanpage to spend money is to have a high turn tới .
Therefore, the parties should also publish content to be careful not to be overly dependent on Facebook, avoiding the social network was "pressed" to pay, the contents of the new article is displayed on the News Feed of people use. There is currently no guarantee Facebook will deal fairly with the content of all newspapers alike. Very likely, the newspaper will have to spend money is to be preferred display.
Show Instant Articles only be deployed for the Facebook application on the iPhone. To view the article Instant Articles, iPhone users access to the page and click like facebook.com/InstantArticles, the shared content that will appear on their News Feed.
Asian Security
0 Response to "Facebook Instant Articles made press 'dilemma'"
Post a Comment